Is Your Coffee Burnt?
A very large conglomerate (named after a character in Herman Melville's Moby Dick) is often accused of burning the coffee they roast. We don't make a habit of defending coffee superpowers, but these beans were, in fact, never burned. They may have been intentionally roasted for the flavor to be incredibly intense. As a result, it absorbed a bold amount of the "smoky" flavor.
If this ever happens to you, we're still defending "engulf and devour". Let the same cup of coffee cool for 20 minutes and then taste it. The "burned" flavor will transform to a whole new taste experience. Again, these tastes come from the development of the coffee bean during the roast. We believe that if varied roasters processed the same beans to their specifications, different tastes would appear.