The Roasting Process
Roasting coffee is an art that's similar to crafting fine wine. Roasting serves to unleash the hidden attributes that growers and Mother Nature have instilled in their fruit seedlings. Growing conditions—including soil, sun, and shade—all play a part in the taste, and the lengthy growing process is for naught if the bean's essence isn't released by the heat of roasting.
The multitude of the world's roast styles vary from extremely light-roasted to very dark, black, and oily varieties. Each color scale named and classified by roast, which are usually called American, Cinnamon, New Orleans, Half City, Full City, or Italian. At Rocky Mountain Roasting Co. in Bozeman, Montana, we use just two terms to define our roasts: "Viennese" and "French."